Do you know what is local SEO and how to do it (What is Local SEO in Hindi). Do you want your website or your business to be known to the local public? If yes, then local SEO is going to be very helpful for you. Through local SEO, you can easily reach your website or your business to local users.
Do you have any idea that about 67% of searches on Google are done by mobile, the remaining 33% searches are done by desktop or tablet? That is why it becomes very important for you to do local SEO of your business so that when a local user of your city or area searches something related to your business, then your result appears to him first .The reason for this is that the conversion increases significantly.
Many bloggers consider local SEO to be a part of SEO, but it is wrong, local SEO is different from basic SEO in which the presence of your website is only local.
Today we will understand in this article what is local SEO, how to do it and the 10 easiest ways to do local SEO so that you can also promote your business locally.
This article is going to be very interesting for you, so do not miss any point. So let's first understand what is local SEO?
What is Local SEO and How to Do It Better
Local SEO is done keeping in mind the local users. By doing local SEO, your business gets recognized in the local area. The biggest motive for doing local SEO is that if your business is in a remote area, then your users can reach you there too.
Local SEO (Local Search Engine Optimization) is an SEO practice with the help of which you can reach your local business to your local audience.
For example, suppose a user searched that restaurant, hospital near me, or hotel in Agra, then if you have optimized your website for local SEO then your business will also appear in this list.
Now you must know what is local SEO .Google analyzes the local intent of its user and provides them with the same information that users need. This is a completely free to use method, with the help of which the chances of selling your product or services increase greatly .If you have done the local SEO of your website well, then you can earn good money from blogging.
Do you have a shop or business, haven't you made it online yet? If not, do it.
So let's now understand why local SEO is important for your business.
Why Local SEO is Important for Your Business
The more importance SEO is, the more local SEO is necessary to bring traffic to a website because it also helps in bringing your ideal visitors to your local website. This local website adds a strong connection between your visitor and your offline business, so that the visitor gets the solution to his query.
And this is what Google also expects that when a user searches anything on Google, he goes completely satisfied. Now you will ask what is the importance of local SEO in this? So let me tell you that "what is available on time has a lot of value".
That is why if your business ranks locally on Google with the help of local SEO. So if the user searches something late at night, then your result will be recommended to that user because you have added your business on Google .If possible, you should also pay attention to backlinks to increase your business.
If you have a Branded Business website, then you should add different pages to it and do internal linking in it, this will have a good effect of your website on your users .In your website, you can improve your local SEO by using the techniques of off-page SEO.
Let us now you also understand the importance of local SEO, but do you know how to do local SEO of your local website properly? No, so I have given below the 10 easiest and most important ways to do local SEO, which if you use then your website will definitely reach your local audience.
How to do local SEO: 10 easy ways
Localizing is not so difficult, it is easier than basic SEO that you do to rank your standard website in Google. All you have to do is follow these methods and you will complete the local SEO of your website.
Enter information related to your website and business
1. Put information related to your business in your website
To rank your local business in Google, first you have to create a website. For listing in the website, you have to give details of your business like: your business name, direction, address, phone no., working hours, images. So that people can know about your website.
2. Optimize Your Website's Homepage
The homepage of your website is the face of your business, seeing that the visitor decides whether he comes to your offline business place or not. That is why you have to optimize the homepage of your website so that both Google and Visitor can get the right information related to your business.
3. Optimize Your Website's Metadata
If you know about SEO then you will also know what meta description is. Every website, whether it is not local, if it wants to rank in Google's search engine, then meta description has to be added to its website. So that when a local user searches about services or products related to your business, then search your website at No 1st position there.
> What is Meta tittle tag description
4. Install Local Schema on the Website
Local Schema is a kind of structure data that you have to install in your local website. With this help, Google can find out which industry and niche your website and business are related to. I would recommend that you install Local Schema in your website so that your website can rank in Google.
> What is Video Markup Schema
5. Create Business Related Pages on Website
The most important thing for any website and business is to prepare pages related to your product or services so that that visitor can read it and understand whether your service or product is in its budget or not. And it is also very important to create a location page for the local business website so that the visitor can reach the local place of your business.
6. Submit your website to online local directories
When you create a website to increase your business, after the creation of that website, you should submit it to various online local directories like Google My Business and Yahoo My Business so that when a local user searches for information related to your business, your website is also shown in that list.
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7. Increase your website's presence on social media platforms
If you want to increase your local business website, then social media platforms can also prove to be very helpful in promoting your business. About 70 to 80% of people are active on social media. Like Facebook, Instagram are some platforms that people of all ages use.
To increase the presence of your website, you should create your business profile on these platforms and post quality content .This will work to connect the business with the audience, which will make your business a brand in Google.
> What is Yoast SEO Plugin and How to Use It
8. Get Good Reviews From Your Customers
To grow your local business, you can approach your customers to give feedback or reviews on your business listing or your website so that more people can trust your business.
Therefore, to enhance your business website, you should make customers happy and take more and more reviews from them. By doing this, you can also make your business famous in that area, so that Google will also promote your business further.
9. Submit your website's sitemap to Google Console
After creating a website, you then have to submit the sitemap of your website to Google Search console so that Google can analyze your website and rank it too. This is a technical step that you have to do in SEO and local SEO in the same way.
10. Add NAP Citation to Website
Do you know what NAP is? No, NAP is three important information related to your local business such as business name, address, phone number. Which is called Local Business Citation .You have to add it to every online platform where you have a business profile .Which is a very important part of local SEO.
Difference Between SEO and Local SEO In Hindi
There are many differences between local SEO and SEO and there is also a similarity that in local SEO you have to optimize your website to target your local audience in such a way that the user can get all the information on your business website according to its intent. And the user does not have trouble finding your website.
At the same time, in SEO, you have to optimize your website to target a broad audience, in which you have to follow On-Page, Off Page, and Technical SEO practice .So that Google makes your website look world wide.
Google has brought Local SEO keeping only local users in mind, so that both local business and local users can benefit .Local SEO is much simpler than basic SEO in which you only have to optimize your website based on the intent of your local audience and the product or service of your business.
In which you have to give all the information related to your business so that the user can find your offline store. Whereas in Basic SEO, you have to optimize your website keeping in mind the world wide audience so that the user's query is solved without coming offline.
Local SEO Benefits
So by now friends, you must have understood what you have to do in local SEO and how to do it. So that local users can reach your website. So let us now know what benefits you will get if you optimize your website well for your local audience.
Conclusion: What is Local SEO and How to Do It
As I have told you through this article, it is easy to do local SEO but it is not so easy that you can do it without understanding about SEO. Therefore, in the end, I would recommend you to get a little information about SEO before doing local SEO of any business like On Page, Off Page, and what is Technical SEO.
As you know that Google is a mobile first indexing platform, then you should try to design your website well for more and more mobile users. So that if your local user searches about any product or service, then your business listing or website recommends the Google user first.
If you have understood what is local SEO and how to do it, then definitely tell me once in the comment. This will let me know whether I am able to convey my point to you well or not.
FAQ: What is Local SEO In Hindi
Although local SEO is very easy, but some bloggers have some questions related to local SEO, which I am going to answer in this article (Local SEO ). You can also understand by reading them and if you are facing some other problem in local SEO, then please ask your question in the comment box, I will try to answer it as soon as possible.
Q1. How long does it take to rank a website with the help of local SEO?
Ans: Whether SEO or local SEO, Google follows its 200+ factors to rank any website .And if you also want to bring your business listing to the top of Google Local search, then your business will have to gain authority in that niche. So that Google ranks every post of yours quickly.