How to Optimize Images, Image Optimization for Website
Have you heard of image SEO? Do you know what image SEO is? (What is image SEO In Hindi) Do you want your webpage to rank on top in Google's search engine? If yes, then Image SEO is going to be very helpful for you. Through Image SEO, you can make your webpage more interesting, so that your users will get a good experience from your web page. The most important thing in image SEO is that the image has to be optimized, without image optimization, your webpage will not rank Google's search engine quickly.
Today we will understand in this article what is Image SEO? And how to do it? As well as the 11 easiest ways of image SEO that will make it easy for you to understand image SEO.
This article is going to be very interesting, so do not miss any of its points. So let's get started with what is Image SEO?
What is Image SEO?
Image SEO is a technique through which you optimize your image for Google bots. Your image gets a good ranking in the Google image section due to the improvement in your images such as its readability, indexability, crawling. Which increases the traffic of your website by 3 to 4 times. It is also worth noting that by optimizing the image well, the watch time and reader experience of your website increases, which gives your website a good ranking in standard search results.
In 2017, Google added Image Search to its search results pages, on which if a user clicked, he would be directly redirected to that webpage. This was the early stage of image search, after which Google made a lot of changes in it.
In February 2018, Google rolled out a new update in which it made a lot of changes to Google Image Search and removed the Image view bottom from it. Which has so much impact that the traffic of some websites has increased by more than 37%.
When you optimize your images to explain the images added to your website to Google's bots and rank them in search engines, then this process is called Image SEO. This is an important part of SEO that you have to do while doing on-page SEO.
Image SEO comes with a lot of factors such as alt text, filename, compress, path structure etc. which are very important for Image SEO. Which we will discuss today, but now first understandings why Image SEO is important.
Why Image SEO is Important
Do you want to rank your website on Google and do you want to bring maximum traffic to your website? So you have to focus on image SEO in your website. If the images you add to your website get ranked in the Google Image section, then it increases the traffic of your website by 10 -20 times.
Do you want to increase traffic to your website? Do you also want to rank your website top in Google search result pages? If yes, then you have to do SEO well with the added image in your website.
Wait!
Do you know how to do image SEO of your website? No, that's why I have told you 11 important points to image. By reading this, your website will also grow quickly.
Image SEO : 11 Important Tips
Now you understand what image SEO is? So now it comes to how to do Image SEO?
If you run a website, then it is very important for you to do SEO of your website's image, which greatly increases your ranking chances. Because almost all websites do image SEO so that they can rank in the Google Image section.
So let's understand those 11 important points that how to do image SEO? If you want to learning it, read below.
1. Keep the image format right
Before adding images to your site, make sure which is the best filetype for your image? However, there are many image formats available, out of which PNG and JPEG formats are the most common. If the format of your image is correct then your visitors will find your images quite attractive.
- PNG: PNG creates good quality images but the file size is large.
- JPEG: In JPEG, the quality of the image is slightly reduced but the quality level can be adjusted and the size of the file is also correct in it.
- WebP: This is a new image format that is added through code, due to which the size of the image is reduced by 34%.
2. Add one image or the other
Do you know that to rank any blog post on top in Google, you have to add an image to your blog post. This makes a huge impact on your website's search ranking, not directly but indirectly. Because of which your website's ranking can be up or down. In short, image SEO is an essential part of user experience.
So that the user can understand the content of your website well. And you must be knowing that user experience is Google's No. 1st priority, whichever website fulfills it, the same can rank in Google. That's why I would recommend you to add images to your blog post.
3. Compress the Image
Compressing the image is very important. According to HTTP Archive, about 21% of the weight of your entire website is the images used in it. Therefore, I would recommend you to compress the images before uploading them to your website. You can compress the image with tools like Photoshop or TinyPNG. TinyPNG is also a WordPress plugin available on WordPress which can be very useful for you.
By the way, you can also use WP Smash instead of WordPress Plugin, it reduces the size of the image file without reducing the quality of the image. Keep in mind, when you use any image plugin, it compresses the image on your server and not on your website, otherwise the load speed of your website goes down.
4. Add Unique Image
Do you want your web page images to look like common images? If you do not want this, then you should add Unique Image only, in fact, Unique Image adds life to your web page. For example, as your website gives a review of food products, but there is no such image on your page that can show your web page unique, then your visitors will not enjoy reading your article so much.
To create a unique image, you have to select an image from Stock Images, then design it in your own way. You don't have to take an image that is available on the Internet. The more unique your image is, the faster it will rank in the Google Image section. You can design the image in Canva or there are many more apps for image design, you can also design them in them.
5. Rename the file name of the image
One thing to always keep in mind is that the file name of the image must be renamed because when it comes to SEO, it is always considered very important for the file name to be written with descriptive keywords.
Descriptive keywords tell Google and other search engines what you have written about your image, most file names are written "IMG_7230149" or something like this. Written in this way, no one can help Google in reaching your website, so to understand your image to the search engine and improve the SEO value, rename the file name from the default, it is also noticeable how extensive your media library is.
6. Image Alt Tag Keyword Add
The full form of Alt Tag is Alternative Tag. Alt tag is very important in the SEO of images because Google's bots cannot understand the image, it is very important to alt tag the images to convince them.
The most important keyword of the content should be named the image and the title of the image should also be written.
So that if the image is never loaded by any problem, then when the visitors move the cursor of the mouse to the image, there is a pop up show. By seeing the title of the image, visitors understand about that image.
According to a research, websites that alt tag images, if the images rank high in the Google Image section, then their website gets 10 to 20% traffic. That's why it is very important to alt tag images.
7. Image File Structure Optimize
When you do image SEO, you should also keep in mind the structure of the image file. It is very important to optimize its structure.
So that when the image is ranked, users can visit your website with the help of the image, which increases traffic on the website. In this, the path of the image file and the name of the file have to be optimized properly.
By doing this, you can rank the images used in your content in the Google Image Section because if a user searches Image Name, then Google reads the name of your image and shows it in the search result.
When the user visits your website through the text of that image, in this way the traffic on your website increases by 20% to 30%. In this way, you can rank your website on Google by optimizing the structure of the image file.
8. Image Height or Width Set
Everyone adds images to their content because the use of images makes it easier to explain the content to the visitors.
But if the image you are adding to your content is more or less then it is very important to resize it.
Because if the size of the image is not correct, then it makes the look of the content useless and also has a bad effect on the visitors, so the height and width of the images added to the content should also be set.
To resize these images, you can use Paint and Photoshop and on the Internet you also get many online tools with the help of which you can adjust their size.
9. Make images mobile friendly
You must know about Mobile Friendly, just as you make your content mobile friendly by using plugins, it is very important to make the image mobile friendly in Image SEO.
Because when you make images mobile friendly, the images start adjusting automatically on both desktop and phone. Due to which it has a good effect on visitors.
There are many plugins available on the Internet to make these images mobile friendly, which you can use.
If you know coding then you can make images mobile friendly through coding. Something like this you can coding;
<img srcset=”elva-fairy-480w.jpg 480w,
elva-fairy-800w.jpg 800w"
sizes=”(max-width: 600px) 480px,
800px”
src=”elva-fairy-800w.jpg”
alt=”Elva dressed as a fairy”>
10. Create Sitemaps of Images
Creating a sitemap of images is a very important factor of image SEO. In this, a list of images has to be made and submitted to Google Console.
This sitemap helps Google's bots to understand the images of your website from which they crawl and show these images in Google's Image Section. Which increases traffic to the website.
It is very important to make sitemaps of images, all websites make sitemaps of their images, so that information about regular updates and important links is also known to Google's bots.
11. Caption Your Images
Captioning images is also a very important task in image SEO. When you optimize images, you write alt tags, title names, and image names, along with that you should also caption your images.
So that Google's bots can easily understand these images and show them in the Google Image section. That's why you must write captions under your images.
In the caption of the image, you should use Focus and Related Keywords which are related to the image or which can be read to know about that image.
As you learned in this article, what is Image SEO? If image SEO is defined in a simple way, then it can be said that Image SEO makes the image of any website readable and at the same time improves the indexability and quality of the image. So that the experience of users is good and the image can rank better in Google's search engine.
Image for web page does many things like it becomes helpful in describing more complicated topics well, there is also a lot of work for ecommerce.
At the same time, have you learned how to do image SEO correctly? For example, by keeping the format of the image correct, by adding one image or the other to it, by compressing the image, by applying a unique image, by renaming the filename of the image, by adding keywords to the image alt tag, by optimizing the image file structure, by setting the height or width of the image, by making the image mobile-friendly, by making a sitemap of the images, by giving captions to your images, Image SEO can be done well by all these, if you do all this in a proper way, then your post will definitely rank in the website.
FAQ
Q: Does Google crawl and index images?
Ans: Yes, Google crawls and indexes images. Do you know what image SEO is? So you must know about the alt tag, title name, image name and caption of the image, Google's bots crawl and index the images with the help of them and only then the images are ranked in the Google Image section.
Q: Do all images rank on Google have metadata?
Ans: Yes, all images ranked on Google have metadata. Because whenever you add an image to your content, you have to write a lot of details for that so that the image can be identified to whom it is related. As; Image name, title name, alt tag and caption, apart from this, many more details are given in it, these details are the metadata of the image. Because of which Images rank in Google's Image Section.