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Through this article, we will tell you what is On Page SEO and How to Do On Page SEO. I sincerely hope that after reading this article you will not need to go to any other article.
So let's not take much of your time and start this article and first know what is On Page SEO.
What is On-Page SEO
To rank our blog in the first page of the search engine, whatever work we do on our blog or website is called On-Page SEO. On-page SEO includes factors such as content, meta tags, keywords, etc.
On-page SEO is the most important factor to rank any blog in search engines, so SEO experts also recommend paying more attention to on-page SEO. On-page SEO is also called On-Site SEO.
How Does On Page SEO
Let's now know On Page SEO . Without on-page SEO, you cannot rank even a quality content in search engines, this is the most successful way to bring organic traffic to every blog and website. We have given you the complete checklist of On Page SEO step wise.
By the way, there are changes in Google's algorithm, due to which the technique of SEO also changes. Therefore, in this article, we will talk about the factors that remain constant in Google's search engine. Meaning those factors and tricks of on-page SEO that are already going on and still work today.
1. Do keyword research before writing an article
Friends, it is very important to always do keyword research well before writing an article. Because the blog ranks quickly only by a right keyword. For whatever topic you are writing an article on, it is important to first find a keyword that is searched more, and there is less competition on it.
Keywords are also short tale and long tale, and both types of keywords rank on search engines. If you are new in the field of blogging or you have a new blog, then you should always work on the keywords Long Tale and Low Competition, only then you can achieve success in blogging quickly.
Let's also understand the keywords Short Tale and Long Tale at a glance.
- Short Tale Keywords are keywords that use 1 to 3 words.
- Long tale keywords are keywords that use more than 3 words.
When we write an article, we also use two types of keywords – Primary Keyword and Secondary Keyword.
- Primary Keyword – The main keyword of our article is called Primary Keyword. Primary keywords are also called focus keywords. The primary keyword is always the same throughout the article. Like I am writing this article on On Page SEO. So my primary keyword is On Page SEO . This is a Long Tale keyword.
- Secondary Keyword – Whenever we do keyword research, we find keywords other than the primary keyword, they are called Secondary Keywords or LSI Keywords.
2. Write Quality Content
After doing keyword research, the next step comes to write quality content. A quality content is one that can give a satisfactory answer to the user's query. You write the content in easy words and make the article unique by adding some new and interesting information. Unique articles perform well in search engines.
Google prefers a high quality content on which users stay longer. To write high quality content, you should spend more time in content research. And always remember one thing that "Content is King".
3. Write a Unique Article
A blog post in Google is able to rank quickly only when its article is unique, if you write an article by copy-pasting from someone else's website, then the chances of your blog ranking in Google are reduced and you may also have to face punishment.
Google can also block the website from publishing copy-paste content in the blog. Therefore, one should always try to write a unique article.
By the way, you will find many tools on Google that will tell whether your article is unique or not. You have to type on Google – Free Plagiarism Checker, here you will find many free tools. However, these tools should not be trusted blindly. But if you suspect copyright in your article, then you can use these Plagiarism Tools.
4. Focus on Article Length
You should always try that your article should be at least 1500 to 2000 words, because the chances of ranking in Google increase the length of the article. But do not try to make the article long without meaning, keep the length of the article according to the topic.
Whenever you write an article, try to give complete information and cover as much topic as possible, by doing this you will have a lot to write.
5. Optimize the Title
Titles are a very important factor in on-page SEO. The title is visible to the user in the search engine result page and it also increases the CTR. If you make a mistake optimizing the blog title, your article will not be clicked even after ranking it in the first page.
You can use the focus keyword in the title, and try typing the keyword at the beginning of the article. You should write the title of a maximum of 20 to 30 words only then it will appear fully on the search engine result page. You can also write titles in fewer words than this.
6. Use Heading Tags
Heading tags are used to separate different topics in a blog post. Heading tags are very important in SEO. It is an HTML element by which the search engine crawler crawls the webpage by identifying various headings in the blog post.
If you don't use the H1, H2, H3, etc. tags in your heading, and instead formatting the heading, a user will be able to easily read what the main headline of your blog post is, and what the rest of the headings are.
But crawlers who are there will not be able to understand where your webpage starts, what paragraphs are there, what is the heading and the result will be that they will crawl the entire blog post as a paragraph so that the webpage will not be able to rank on your keyword. That's why heading tags are very important to convince crawlers.
The H1 tag is the most important of all heading tags, you should use only one H1 tag in the entire blog post. You can use the focus keyword in the H1 tag.
7. Use Meta Description
Meta Description is a summary of the entire blog post, through which you tell the search engine and user what information is in your article. Just like the title, the meta description shows up in the search engine results page (SERP). You can also write a meta description by combining 3 – 4 keywords.
You also have to keep in mind that write a maximum of 150 words of description because only about 150 words of description appear in SERP. You can type the focus keyword at the beginning of the description.
By the way, it is not necessary that the meta description you write will be shown on the SERP, Google can show the relevant description of the user's query from your article on the SERP.
8. Create SEO Friendly URLs
The URL of a blog post that is customized by both the search engine and the user's point of view is called SEO Friendly URL. URLs are also called permalinks. The URL of the blog post should be such that the user and crawler understand what the blog post is written about.
As this is the URL of this blog post of mine, https://digitalmindsnexus.com/2024/01/the-seo-power-play-unraveling-on-page by looking at this URL, you must be clear that this post explains the methods of doing On Page SEO.
Following are some tips to create an SEO friendly URL –
- Use focus keywords.
- Don't use Special Characters (#,$,&,% etc.) in URLs.
- Use the (-) sign to separate two words.
- Try keeping the URL short.
- Type the URL in English or Hinglish.
- Use shorter English words in the URL.
9. Do Image SEO
Make sure to use at least one image in your blog post and it is also important to do SEO of the image. Because many users also like to see images on the Internet.
If you have done Image SEO, then the image of your blog can come on top in the image section of the SERP, so that users can click on the image and reach your blog. To do image SEO, you can keep the following things in mind –
- Always use copyright-free images. There are many websites on the Internet that provide copyrighted images absolutely free. Such as – Pixabay, Unsplash etc.
- Change the image name, you can use keywords in the image name.
- Use Alt Text in the image, Use the relevant text of the image in Alt Text.
10. Internal Link
Internal link is also called inbound link. Internal linking is very important in SEO, if you do internal linking with the right strategy, then users stay in your website for a long time, which maintains your bounce rate, increases page views and also passes link juice from internal linking, so that you can increase the authority of your blog.
11. External Link
External links or outbound links should be used in the blog only when needed. Often external links are used to confirm something in a blog post.
As you may have seen in many blogs, the article is written "According to Wikipedia", so here the related post of Wikipedia is linked to confirm the matter. You should be careful using external links after a Google Link spam update.
While doing external linking, you can keep the following things in mind –
- Sponsor affiliate links and all paid links (i.e. the link you took money for).
- No follow the link to the untrusted website.
- Do not link to the Spamy website.
- Link to the High Authority website itself.
12. Use Schema Data
Schema markup or structure data is microdata from a blog or webpage in a language that search engine crawlers can understand. Schema markup allows search engine crawlers to better understand your webpage.
Using schema data increases the chances of your webpage appearing in a rich snippet. Rich Snippet SERP has a location that search engines show in a very unique way, which leads to a CTR increase.
13. Make the Website Mobile Friendly
In today's time, about 60 to 70 percent of users access the internet through mobile, so it is very important to make your website mobile friendly.
If your website is no mobile friendly then the website will not be able to perform well in mobile and search engines will not give your website good ranking. You can use Google's Mobile Testing Tool for whether your website is mobile friendly or not.
If your website is on WordPress, you can use a lightweight and responsive theme like GeneratePress to make the website mobile-friendly. Or you can make the website mobile-friendly through Google AMP.
14. Make Website Fast Loading
Along with making the website mobile-friendly, it is also important to improve the loading speed. The loading speed of the website is becoming a direct ranking factor. If your website takes more time to load then the user will not like to visit your website nor will the website be able to perform well in the search engine result page. Therefore, it is very important to speed up to the loading speed of the website.
15. Fix Webpage Indexing Issue
To rank a webpage in Google, it is necessary to have an index, without indexing, no webpage can rank in Google. If your webpage is not indexed in Google, then you can check with Robot Tag and Robots.txt File that the indexing of the webpage is not blocked.
If the indexing of the webpage is not blocked by these two, then find out why your webpage is not indexing and fix the problem. You can read this article for more information.
16. Fix Broken Links
Many times broken links are created in the blog for various reasons, and this broken link negatively affects the ranking of the blog. So if a broken link is created in your blog, then find the broken link through the online Broken Link Checker tool and fix it as soon as possible.
17. Use the Share Button
Use the social share button in the blog. Although social share buttons do not directly affect the ranking of your blog, but indirectly they affect the ranking of the blog. Let's tell you how?
If the blog or webpage is shared more, then it directly signals Google that the content on this webpage is useful for the user, so Google gives good ranking to that webpage.
18. Publish new blog posts reguler
Publish new posts on your blog regularly, this will also increase traffic on your blog and your ranking will also improve. Google also gives good ranking to blogs that regularly publish blog posts. Always publish blog posts in a schedule.
Like you publish 3 blog posts every week, then keep it continuous, along with the day and time of publishing the post. You will get a lot of benefit from this.
19. Update old posts
Along with publishing new posts in the blog, update the old posts as well, updating the old posts does not outdate any of your posts and every single post of your blog remains fresh.
When you update the post, be sure to add some new and updated information to the post. You can update the post and publish it on a new date.
20. Keep the website design simple
Keep the look of the website clean and simple, do not spoil the loading speed of the website in the pursuit of more brightness. A website with more brightness can also distract the user's attention.