Through today's article, I will explain to you in easy language what SEO is (What is SEO). You must have noticed that whenever we search a query in Google or any other search engine, we get to see a lot of websites. Some of these websites which are on top are brought to the top by SEO only.
Today, Google is the world's largest search engine. That's why almost all website owners do SEO of their website keeping Google in mind. SEO is an important factor for the ranking of the website, so it becomes very important for a blogger to know about SEO.
In this article, we will tell you about what SEO is, types of SEO, and how to do SEO so that you get accurate and complete information about SEO. So let's not take much of your time and start today's article.
What is SEO
"In any search engine, all the processes we do to improve the ranking of our content or website are called SEO (Search Engine Optimization).
Since Google is the world's largest search engine. People go to Google the most with their query, so everyone wants to bring their website to the top of Google's search result page. Google has 200+ factors that affect the ranking of any website.
Google's search engine is based algorithmic. Google keeps changing its algorithm. Because whenever Google finds that someone has understood its algorithm, Google wants that there is no manipulation in its algorithm, so it changes its algorithm from time to time.
Therefore, the tricks of SEO also change from time to time. Google's main objective behind constantly improving SEO is to improve the user experience.
Google ranks any website in the search engine results based on its algorithm. The website whose content will be of quality and knowledge, Google shows the first page of that website and this sequence continues in the same way. Google has told some things of its algorithm and some things have not been told.
SEO Full Form
The full name of SEO is Search Engine Optimization. Which is called search engine optimization
SEO History
After knowing what is SEO, we need to know when SEO started. The first website on the Internet was created in 1991, and this year SEO came into existence. When the first website was created on the Internet, after 1-2 years a lot of websites were created and there was a lot of different field content on the Internet.
Due to the content of different fields, it was difficult for any user to reach the query searched by him. It was difficult to identify which content was written about which field. So to solve this problem, Search Engine Optimization was needed, and in 1997 SEO was started properly.
After the advent of SEO, it was very easy to identify which content was written about which field. And it was easy for the user to access the query or information he searched. In today's time, SEO is very advanced, according to the query searched by the user, thousands of results are shown on their result page before the search engine seconds.
Types of SEO
By now you must have understood what is SEO now know how many types of SEO are there. SEO is mainly of three types
1 . ON Page SEO
On-page SEO is based on website content, it is a process in which website owners work on the content of the website to get their website ranked, it is in the hands of 99% of the website owner. The better you do on-page SEO of your content, the sooner your website is likely to rank in Google.
The following things come under On Page SEO, you can click on the given link to read in detail.
2 . Off Page SEO
Off-page SEO is not based on website content, it is a process that is done from outside the website. Through off-page SEO, you promote your website through another website or social media, so that the website gets traffic and increases the authority of the website in the eyes of Google.
As much as the On Page is important for the ranking of the blog, the Off Page is also important. After publishing the content of the process of off-page SEO, the following things come in it
- Backlink,
- Sharing content on social media,
- Promote blogs on different platforms
3 .Technical SEO
Technical SEO is the SEO through which we technically improve our website. The following things come under technical SEO
Techniques of SEO
If you talk about the ways to do SEO, then there are 3 methods of doing SEO. Which we have explained in detail below
1 . White Hat SEO
White hat allows Google to use SEO technology. In this method, Google ranks your website on the basis of its algorithm. If you rank your website through White Hat SEO technology, then you will never have any problem from Google. Therefore, White Hat SEO technology should always be used.
White hat SEO is one slow process, it takes some time to rank the website. But when the website starts ranking, it gets a lot of benefit. The following things come under White Hat SEO technology
- The content or article of the website should be unique. You should not copy and paste anyone's article from anywhere and put it in your website. If you do this, your website's ranking is always down. Because in the eyes of Google you are a thief, you are stealing someone else's hard work and putting it in your website.
- The internal links and external links you provide in your content should be redirected to the matching content.
- Website images must be copyright free.
- The content of the website should be user-friendly and SEO friendly.
2 . Black Hat SEO
Google does not allow this SEO technique at all. The technical of Black Hat SEO is against Google's guidelines.Black Hat is SEO in which White Hat SEO is high optimized.
Although this process is very fast, using this technique you can rank your website in search engines in a very short time. But if Google comes to know that you have used Black Hat SEO technology, then Google will block your website and all your hard work will go in vain.
Google keeps bringing new algorithms and updates from time to time, which completely eliminate Black Hat SEO. Google is very smart and advanced, so this technique should never be used. The following things come under Black Hat SEO technology
- Clocking
Clocking is a technique in which users and search engine robots are given different information on a query. Using this technique, the website ranks on different keywords in Google search.
Let's understand this by an example, suppose your content is related to technology and you have used health-related keywords in the content. When Google bots crawl your website, they will crawl this page as 2 pages.
So now your content will also rank on health-related keywords. But your content is based on technology, so the user's experience towards Google will be bad, so that he will not like to come to Google. Google doesn't want this at all, so it will block your site.
- Keyword Stuffing
In this technique, bloggers use their keywords very often in the article, which also spoils the user experience. While writing an article, it should be kept in mind that the main keyword is used only 0.5 or 1 percent of the time in the entire article. Suppose you write an article of 1000 words, then you should use the primary keyword in the article only 5 – 10 times.
- Copy Content
If you copy/copy the article from another website. If you write by pasting, then it is also against Google's guideline. Most new bloggers make this type of mistake, which blocks their website in the future.
- Spin Article
Many bloggers do not create their own content, they steal the content of another website and rewrite it through the article spin tool and put it on their website. It also falls under Black Hat SEO technology. Spin articles never rank in Google.
- Hidden Text
As the name suggests, in this technique, bloggers hide any of their words, hide the meaning. In this, bloggers keep the color of the word and the background color in their article the same so that the text is hidden. This technique is used to avoid the problem of keyword stuffing. But now this technique does not work.
- Hidden Link
When Blogger gives a link in Hidden Text, it is called a hidden link. It also falls under Black Hat SEO technology, it also does not work anymore.
- Mirror Site
The clone website of a top-ranked website is called Mirror Site. This technique is also against Google's guidelines.
3 .Gray Hat SEO
Gray Hat SEO is that in which bloggers use 95% white hat SEO and 5% use black hat SEO. Google also does not allow Gray Hat SEO. Therefore, you should also avoid using this technique. Most SEO experts use this technique.
What is Local SEO
Local SEO is the one in which we write our article targeting a single area or area. Keywords in local SEO are something like 'SEO Course in Delhi', 'Best Digital Marketing Course in Delhi, Jobs in Delhi'.
In these keywords, we're targeting a specific area. Local SEO is mostly used by people who give jobs in their area or run a class, provide a service, sell products, or write news of one area.
How to do SEO
We have explained the complete process of doing SEO for a blog in the points below.
- Do keyword research before writing an article.
- Position keywords in articles.
- Write a good blog post title and description.
- Use SEO friendly images in the blog.
- Make the post's URL SEO friendly.
- Submit the website to Google Search Console.
- Use meta tags.
- Buy a good web hosting and top level domain name.
- Keep the website design simple.
- Increase website speed.
- Insert an SSL certificate.
- Create a sitemap of the blog.
- Robots.txt Create Files
- Fix all technical errors coming in the website.
- Create backlinks to blogs
- Share the blog on social media
- Put a newsletter or push notification in the blog.
- Work continuously.
FAQ Section: What is SEO
Q . What is SEO?
Whatever efforts are made to improve the ranking of the website in the search engine result page is called SEO i.e. Search Engine Optimization.
Q . How to increase blog traffic?
You can get your blog ranked in the first page of the search engine by doing SEO of the blog, and get organic traffic on the blog.