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Like on page and off page, technical SEO is also a type of SEO. Technical SEO is a very important factor to rank a website in a good position in search engines. No matter how best our on-page and off-page SEO is, it is very difficult to rank a website in search engines without technical SEO.
If you want to learn about technical SEO, then definitely read this article till the end. Through this article today, I am going to give you complete information about Technical SEO, by reading which you can also rank the website by doing technical SEO of your website.
So let's not take much of your time and start this article and know Technical SEO in detail.
What is Technical SEO
Technical SEO is the technical improvement done in the website to rank a website in search engines. Technical SEO has nothing to do with the content of the website, meaning that keyword placement, meta tags, internal links, titles, etc. do not come under technical SEO.
Technical SEO includes things like website speed, domain name, robots.txt files, robot tags, canonical tags, XML sitemaps.
Technical SEO Checklist
I have told you below the complete checklist of Technical SEO, based on which we do technical SEO of our website.
- Domain Name
- Install SSL Certificate
- Create XML Sitemap
- Optimize Robots.txt File
- Canonical Tag
- Website Layout
- Loading Speed
- Mobile Friendly
- Should Be Crawlable
- Use Schema Markup
- Fix Broken Link
- Reduce Spam Score
- Check Google Search Console
How to do technical SEO
So friends, by now you must have understood a little bit that what is technical SEO, now you know how to do technical SEO.
1. Domain must be without www and must be accessed with www
The technical SEO of the website starts only when we buy a domain name for our blog or website. Always buy a Top Level Domain, and your domain must be accessed with and without www. That is, your website should not open in different versions using www and without www.
If your website opens in different versions of www and without www, then it will have a bad effect on your website's technical SEO.
2. SSL Certificate should be installed
Your website must have an SSL certificate. An SSL certificate is a direct ranking signal and it also makes your website safe for the user. An SSL certificate ensures that data is being transferred securely between the user and your website over the Internet.
3 . XML sitemap must be created
XML Sitemap is very important for a website. These search engine bots prepare a map of the website so that search engine bots get easy crawling of the website. XML sitemaps contain all the URLs you need to crawl and index for your website.
That's why your website must have an XML Sitemap created. Also submit the XML Sitemap to Google Search Console.
4 . Robots.txt file must be made
Whenever the crawlers of the search engine come to crawl the website, first of all, they check the Robots.txt File in the website and see what instructions they have given to the website owner such as which page of the website to crawl and which not, and then only then start crawling the website.
If the website does not have a robots.txt file, the crawler will also crawl your page that is not important and this will cause you to have a crawl budget problem so that important pages of the website will not be crawled. That's why it's very important to have robots.txt files. You should also optimize the robots.txt file correctly, so that you do not stop the crawling of an important page.
5. Use canonical tags
Canonical tag is an HTML tag written in the head section of the website that tells the search engine crawler which is the most preferred URL of our website to index. The canonical tag protects the website from the problem of duplicate content. You should use canonical tags for better crawling and indexing of your website. By using canonical tags, search engine bots index the main URL, ignoring other similar URLs.
6 . Keep Website Layout Simple
Always keep the layout of the website simple. Do not add too much glitter to the website. The simpler the look of the website, the better the user experience, people will like to stay on your website so that your bounce rate and exit rate will also be maintained. With the help of these signals, Google will give your website a better ranking.
7 . Keep the loading speed of the website fast
The loading speed of the website is also very important from the SEO perspective, if your website takes too long to load then the user will not like to stay in your website and your website may be ranked.
Invest in good hosting for better website speed. If you are starting blogging then you can buy hosting from an affordable hosting provider like Hostinger. Offers run from time to time in Holsinger, in which you will get hosting at a very low price. You can check the latest offers in Holsinger by clicking on the link below.
8 . Website should be mobile friendly
Your website should open in mobile in the same way as it opens in desktop. In today's time, people access more internet through mobile, so it is very important for the website to be mobile friendly.
You can use a mobile-friendly and lightweight theme to make the website mobile-friendly. Generatepress The theme has all these features. Most bloggers use Generatepress.
My website is also built on Generatepress. You can also use Generatepress Theme to make your website mobile-friendly and fast loading. Apart from this, you can also make the website mobile friendly by installing AMP.
9 . The website should be crawlable
Your website must be crawlable. Search engine crawlers have a certain amount of time and resources to crawl a website, which is called Crawl Budget.
If the crawler comes to your website and your website does not load, or is in down time, then your website will not be crawled so that your articles will not be indexed. That's why it's important for the website to be crawlable.
10 . Fix the Broken Link
Many times the website becomes a broken link due to many reasons, due to which the error of 404 starts coming. The 404 error is not at all right for technical SEO. If there is a broken link in your website, then you find it and redirect it to the correct URL. This will fix the Broken Link.
11 . Reduce Spam Score
Due to the creation of a large number of bad backlinks, the spam score of the website increases. Increasing the spam score is also not good for the SEO of the website. Increasing the spam score leads to the ranking of the website.
If your website's spam score has increased, then try to reduce it immediately. You can find the bad backlink and discover through Google Disavow Tool.
12 . Add Schema Markup to Website
A schema markup is a micro data about a website that gives search engines important information about the website. This is an HTML tag. Adding schema markup increases the CTR (click through rate) of the website.
Google's feature snippet uses schema markup to feature your website. You can use an SEO plugin to add schema markup.
13 . Fix the error coming in Google Search Console
Keep checking Google Search Console and fix all the errors you see. Fixing all the errors coming in Google Search Console will greatly improve the technical SEO of your website.